Chase (Masterbrand + Freedom)

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Overtime / Overtime Select

The Work:

  • For Chase Masterbrand positioned the brand as one of the inaugural partners of Overtime Select; Owning the Play Of The Game, Trey Ball Challenge, and taking part of the NIL Summit. See Sizzle above ^

  • For Chase Freedom Rise we tapped in two of OT’s proven top formats

    • SportsToks, but we were also able to acquire Arizona’s WBB stars, Jada Williams & Breya Cunningham to talk all things hoops, culture, finances, NIL, etc. 

    • All Access where we got to spend 24 hours with TCU WBB star Hailey Van Lith where we got see what her life is like off the court and how she’s preparing for the future 

See the video with HVL below:

Chase Freedom Results:

  • Double-digit statistically significant lift in top of mind awareness, with over 7 in 10 fans aware of the Chase Freedom credit card

  • Double-digit lift in consideration

  • Double-digit lift in association with women’s basketball

Chase Masterbrand Results:

  • Double-digit lift in top of mind awareness

  • Approximately 9 in 10 fans are aware of Chase, with the highest awareness levels amongst its competitors 

  • Double-digit statistically significant lift in association with women’s basketball

Goals:

  • Build a relationship with the next generation of “Rise” card members by authentically integrating into the content this audience cares about & platforms where this audience is spending time

  • Find unique ways to authentically align with the economic empowerment and financial education brand pillars, in order to drive meaningful benefits and access to customers (new and existing), the broader Overtime community, JPMorgan Chase employees, and the brand.

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